Stop 01 · WP-SMMContent, community and reporting
Social Media Management Dubai
We run social media for brands in Dubai and across the UAE. Our team plans the content, shoots it, writes the captions, posts it and answers the comments, on Instagram, Facebook, TikTok and LinkedIn.
- Platforms
- Instagram, Facebook, TikTok, LinkedIn
- Content
- Shot and written in-house
- Based in
- Dubai and Amsterdam
- Active since
- 2020
- What it is
Running your social media accounts for you: the plan, the content, the posting, the replies and the report.
- Who it suits
Restaurants, cafés, retail, property and B2B firms that want to be present every week without building a team for it.
- How we work
A content plan you approve, shoots at your location, and one team that knows your brand.
The basics
What social media management is, and when it pays off
Social media management means someone looks after your accounts week in, week out: deciding what to post, making it, publishing it and talking to the people who respond.
It pays off when it is steady. A feed that goes quiet for a month tells visitors the business has gone quiet too. Keeping it up next to running a business is hard, which is usually the reason to hand it over. You keep the say and we do the work.
| Platform | What we post | Good for |
|---|---|---|
| Feed posts, Reels and Stories | Food, retail, hospitality and lifestyle brands, where the picture does the selling. | |
| Posts, Reels and events | Local audiences and communities. Usually run together with Instagram. | |
| TikTok | Short vertical video | Reaching people who do not follow you yet, with video that fits the app. |
| Company posts, and posts for the people who lead the company | B2B firms, recruitment and showing what you know. |
The service
What our social media management includes
Everything between the idea and the reply to the last comment.
Strategy and content plan
Who you are talking to, what you want them to do, and what will be posted in the coming period. You approve the plan before anything is made.
Shoots and content
Photo, video, Reels and Stories, shot by our own photographer and videographer at your location.
Copy and captions
Captions, hooks and the text on screen, written in your brand’s voice.
Scheduling and posting
Every post goes out at the planned time, in the format each platform needs.
Community management
Comments and messages get an answer. Questions that need you are passed on to you.
Reporting
A plain-language report: what was posted, how it did and what we change next.
Our approach
How the work runs, in six steps
The plan comes first. It decides what gets shot, and the shoot decides what can be posted.
Discover
We look at your accounts, your audience and your competitors, and agree what the accounts are for.
Plan
A content plan and a shot list for the coming period, sent to you for approval.
Shoot
One planned shoot supplies weeks of posts: stills, Reels and Stories.
Write and schedule
Captions are written, posts are designed and everything is put in the schedule.
Post and reply
Posts go live, and we look after the comments and the messages.
Report and adjust
We go through the numbers with you and use them for the next plan.
Content types
Six kinds of content we make
A good feed mixes them. Which mix depends on what you sell and who you sell it to.
Reels and short video
Vertical video for Instagram, Facebook and TikTok, made for the first two seconds.
Photo posts and carousels
Products, dishes, spaces and people, as single images or as sets to swipe through.
Stories
The day-to-day: what is on today, what just arrived, what is happening this weekend.
Staff and behind the scenes
The people who do the work. For the Vietnamese restaurant Saigon we filmed reels with the staff.
Events and launches
Openings, company events and new products. For Dubai Developments we covered company events and made the content that introduced the DD Living app.
LinkedIn posts
Company news and expertise. For Wise&Miller we post for the firm and for its Managing Partner.
Local knowledge
Social media in Dubai and the UAE
The platforms are the same everywhere. The audience and the calendar are not.
An international audience
People here come from everywhere. Many accounts post in English, some in Arabic as well, and the content has to fit the community you want to reach.
Messages before bookings
A lot of customers ask a question in a message before they book or buy. Answering quickly is part of the job.
The calendar matters
Ramadan, Eid, Dubai Shopping Festival and the summer months change what people do and when they are online. We plan the content around them.
Consent and privacy
UAE law protects people’s privacy. We photograph and film people only with their consent, and keep bystanders out of the frame.
Who you work with
The people who run your accounts
Katya Balashova
Social Media Specialist
Abdul Basit Ali
Photo & Videographer
Sreehari Rajeev
Graphic Designer
Melvin Visser
Co-Founder & Managing Director
- Agency
- Social Sparrow, active in the Netherlands since 2020 and in the UAE since 2022.
- Content
- Planned, shot, written and posted in-house.
- Offices
- Meydan Free Zone, Dubai · Spaarne 145, Haarlem. Contact
Our work
Recent social media projects
Instagram, Facebook and LinkedIn
Bringing Hunter Douglas’ Global Legacy to Life Across Social Media in the Middle East
Instagram, Facebook and TikTok
Bringing Butter’s Playful Brand Personality to Life on Social Media
Instagram, Facebook and TikTok
Bringing the Summer Soul Experience to Social Media
“We’re really happy to be working with Social Sparrow! Their team is professional, creative, and super knowledgeable about social media and content creation. They take great care of our LinkedIn posts and make sure our message gets through just right.”
FAQ
Questions we hear before we take over an account
How much does social media management cost in Dubai?
It depends on the number of platforms, how often you post and how much content has to be shot. We scope this with you on the consultation call and send a quote before anything starts.
Which platforms should my business be on?
The ones your customers use. For most restaurants, cafés and shops that is Instagram, often with Facebook and TikTok. For B2B firms it is usually LinkedIn. Two accounts run well do more than four run badly.
How often will you post?
The content plan sets the rhythm, and you approve it. A steady rhythm matters more than a high number.
Do you make the content, or do we?
We make it. Our own photographer and videographer shoot at your location, and our designer and social media specialist do the rest. If you have good material of your own, we use it. Content creation.
Do I approve posts before they go live?
Yes. You see the content plan and the posts before they are published, and you can be as closely involved as you like.
Who answers comments and messages?
We do, in your brand’s voice. Anything only you can answer, such as a complaint or a large order, is passed on to you.
How long before we see results?
Posting steadily shows in reach and engagement within the first months. Followers and enquiries build more slowly. If you need results sooner, advertising puts your content in front of people straight away. Meta advertising.
Who owns the accounts and the content?
You do. We work in your own accounts, so the followers, the history and the messages stay with you. The content we make can be used on your own channels and in your advertising.