Stop 02 · WP-ADSFacebook and Instagram advertising
Meta Advertising Agency Dubai
We plan, build and manage Facebook and Instagram advertising for brands in Dubai and across the UAE. Strategy, creative, tracking and optimisation are handled by one team, and you always see what your budget brought back.
- Platforms
- Facebook, Instagram, WhatsApp, Messenger
- Based in
- Dubai and Amsterdam
- Active since
- 2020
- Certified
- Google Partner agency
- What it is
Paid campaigns across Facebook, Instagram, Messenger and WhatsApp, run from one Meta ad account.
- Who it suits
Brands that know who their customer is and have an offer worth clicking on, from restaurants and retail to B2B services.
- How we work
Tracking first, then creative, then testing. You see where the budget goes and what it brings back.
The basics
What Meta advertising is, and when it works
Meta advertising means paying to show your message to chosen audiences on Meta’s platforms. One campaign can run on Facebook, Instagram, Messenger, WhatsApp and the Audience Network at the same time.
Meta’s delivery system decides, impression by impression, where your budget is most likely to get the result you asked for. It works best when three things are in place: a clear offer, creative that looks native to the feed, and tracking that tells Meta which clicks turned into customers. Miss one and the budget still gets spent. It just buys less.
| Platform | Placements | Good for |
|---|---|---|
| Feed, Reels, Stories, Marketplace | Broad reach across age groups. Strong for local services, events and lead forms. | |
| Feed, Stories, Reels, Explore | Visual products and brands: food, fashion, beauty, hospitality, lifestyle. | |
| Click-to-WhatsApp ads | Starting a conversation instead of sending people to a form. Common for bookings and enquiries in the UAE. | |
| Messenger | Click-to-Messenger ads | Questions before a purchase, quotes and follow-up. |
| Audience Network | Apps and sites outside Meta | Extra reach at a lower cost. We use it selectively and check the quality. |
The service
What our Meta ads management includes
Everything a campaign needs, from the first tracking event to the report.
Tracking and account setup
Meta Pixel, Conversions API and the events that matter to your business (leads, bookings, purchases), set up and tested before any budget is spent.
Audience strategy
Who to reach first, who to exclude, and when to let Meta’s broad targeting do the work instead of narrow interest lists.
Ad creative
Static images, carousels, Stories and Reels, written and designed for the placement they run in. Photo and video are produced in-house.
Campaign build and launch
The right objective, a structure simple enough for Meta to learn from, and budgets set by what a result is worth to you.
Testing and optimisation
New creative and audiences are tested against what already works. Budget moves to the winners and the rest is switched off.
Reporting
A plain-language report: what was spent, what came back and what we change next. No screenshots without an explanation.
Our approach
How a campaign runs, in six steps
The order matters. Creative without tracking cannot be judged, and budget without creative cannot work.
Discover
We look at your offer, your margins, your past ads and your competitors, and agree what a result is and what it may cost.
Set up tracking
Pixel and Conversions API are installed and verified, so results are measured from the first day.
Build the creative
We write, design and shoot the first set of ads: several angles, several formats.
Launch and learn
Campaigns go live. Meta’s delivery needs data to settle, roughly 50 results per ad set in a week, so we avoid large changes during this learning phase.
Optimise
We read the numbers, cut what underperforms and test new creative against the best ad.
Report and scale
You get the results in plain language. When a campaign is profitable we raise the budget in steps so performance holds.
Campaign types
The six objectives, and when we use each
Every Meta campaign starts by choosing one objective. It tells the system what to optimise for, so the wrong choice is the most expensive mistake in an account.
Awareness
A new brand, a new location or a launch: reach as many of the right people as the budget allows.
Traffic
Send people to a website, menu or landing page when the visit itself is the goal.
Engagement
Messages, video views and post interactions. Useful for WhatsApp and Messenger conversations.
Leads
Collect enquiries with Meta’s instant forms or on your own site. Common for services, real estate and B2B.
App promotion
Installs and in-app actions for iOS and Android apps.
Sales
Online purchases and catalogue ads for e-commerce, optimised for revenue and not for clicks.
Local knowledge
Running Meta ads in Dubai and the UAE
The platform is the same everywhere. The audience, the calendar and the rules are not.
Two languages, many audiences
The UAE audience is international. Many campaigns need English and Arabic versions, and creative that fits the community you are talking to.
WhatsApp first
A lot of customers here prefer to message before they buy. Click-to-WhatsApp ads turn an ad into a conversation with your team.
The calendar matters
Ramadan, Eid, Dubai Shopping Festival and the summer months change how people browse and buy. We plan budgets and creative around them.
Rules for regulated sectors
Real estate ads in Dubai need a Trakheesi permit from the Dubai Land Department, and healthcare advertising needs approval from the relevant health authority. We ask about this before a campaign is built.
Budget
What Meta advertising costs
A campaign has three costs, and you should see each one separately.
Ad spend
Paid by you directly to Meta. You decide the amount and can change it at any time.
Management
Our fee for strategy, set-up, optimisation and reporting. Agreed up front.
Creative
Design, photo and video for the ads, quoted by what the campaign needs.
We do not publish a price list, because the right budget depends on what a customer is worth to you. On the free consultation call we work it out together, and we tell you if Meta ads are not the right channel for your goal.
The numbers we report, in plain language
- ROAS
- Return on ad spend: revenue from the ads divided by what the ads cost.
- CPA and CPL
- Cost per acquisition and cost per lead: what one customer or one enquiry costs.
- CTR
- Click-through rate: the share of people who saw the ad and clicked.
- CPM
- Cost per 1,000 impressions: the price of attention in your audience.
- Frequency
- How often the same person has seen your ad. When it climbs, the creative needs refreshing.
Who you work with
A small, senior team in Dubai and the Netherlands
Melvin Visser
Co-Founder & Managing Director
Katya Balashova
Social Media Specialist
Sreehari Rajeev
Graphic Designer
Abdul Basit Ali
Photo & Videographer
- Agency
- Social Sparrow, active in the Netherlands since 2020 and in the UAE since 2022.
- Certification
- Google Partner agency
- Offices
- Meydan Free Zone, Dubai · Spaarne 145, Haarlem. Contact
Our work
Recent social media projects
FAQ
Questions we hear before every campaign
How much budget do I need for Meta ads?
There is no fixed minimum, but Meta’s system learns faster with more data. As a guide, an ad set needs roughly 50 results a week to leave the learning phase, so the budget follows from what one result costs in your market. We estimate this with you before you commit.
How long before I see results?
Ads can bring clicks and enquiries from the first day. Reliable performance takes longer: the first weeks are spent finding which audiences and which creative work. We set expectations for your sector on the consultation call.
What is the difference between boosting a post and running a campaign?
Boosting promotes an existing post with limited options. A campaign built in Ads Manager lets us choose the objective, placements, audiences and conversion tracking, and test several ads against each other.
Do I need a website to advertise on Facebook and Instagram?
No. Lead forms, WhatsApp and Messenger campaigns work without one. For online sales, a website with the Meta Pixel and Conversions API installed gives much better results. Web development.
Should my ads be in English or Arabic?
It depends on who you want to reach. Many UAE campaigns run in both, with separate creative for each audience, and the results show which performs better.
Who owns the ad account and the data?
You do. Campaigns run in your own Meta ad account, so the history, the audiences and the pixel data stay with you.
How is Meta advertising different from Google Ads?
Google Ads reaches people who are already searching for something. Meta ads reach people based on who they are and what they are interested in, before they search. Many brands use both. Search engine advertising.
What do you need from me to get started?
Access to your Facebook Page, Instagram account and ad account, your goals and budget, and anything we should know about your customers. We take care of the rest.