ProjectSocial Media Management + Web Development
LinkedIn Strategy & Management for TP-Europe
LinkedIn management, a complete website rebuild and website maintenance for TP Europe.
TP Europe is a specialist in monitoring and managing emissions. We run their LinkedIn page, where the engagement rate doubled in a few months, and we rebuilt their website completely and now maintain it.
Melvin, Steff, Tolga worked on this project. Meet them
- Client
- TP Europe
- Sector
- Emission monitoring and management
- Services
-
Social Media Management
Web Development - Published
TP Europe has a lot of experience with emissions in on- and offshore energy, oil, gas and chemicals. They work with advanced equipment and certified staff to give accurate analysis and advice, and they have their own software for asset integrity management and process data management. Clients use all of that to comply with industry regulations and to reach their environmental goals.
We manage their LinkedIn page. What we post is there to make TP Europe better known in those same sectors and to get them seen as an authority in their field. The page is also where we connect with the key players and try to turn those connections into leads.
Their audience is a niche one, and reaching it was not easy. A social media job at our agency starts with working out who the audience is, and here we had to learn the industry in depth and understand what the people in it care about. Now we make the content and publish it. The posts show TP Europe’s expertise and the solutions that are particular to them.
Steering by the LinkedIn analytics
We watch the LinkedIn analytics closely and adjust the content to what they show, so that it lands with people who work in the industry. Brand impressions have shot up. In just a few months TP Europe’s engagement rate doubled and a wave of new followers arrived.
- 2×Engagement rate, doubled
The same line as on the vans
TP Europe’s website is our work as well. We renewed it completely and handled every part of the job. A rebuild at our agency begins with agreeing the scope and writing a project plan. Design follows, then development, and the site is tested before it goes live. The homepage in the mock-up below opens with “Emission management services for a safer and greener environment”, the line that is also on TP Europe’s office building and on the vans parked in front of it. Another page shows a map of the countries where they have completed projects.
Once it was live, the site stayed with us. We maintain it. TP Europe also came to us for SEO, and Joey Steenbakker mentions it in the same breath as the social media content.
We teamed up with Social Sparrow for social media content and SEO, and the results have been fantastic. We’ve seen real progress, and we’re excited to keep going!
Joey Steenbakker at TP Europe
Published by the Social Sparrow team. Social Sparrow has worked in the Netherlands since 2020 and in the UAE since 2022, and is a Google Partner agency. About us