ProjectSocial Media Management
Making Waves with Dexter Marine Group on LinkedIn
LinkedIn for a Dubai marine company, built on photos of massive ships.
Dexter Marine Group is a marine company in Dubai. We manage their LinkedIn account, where the posts show massive ships and marine operations at work.
Melvin, Steff worked on this project. Meet them
- Client
- Dexter Marine Group
- Sector
- Marine company in Dubai
- Service
- Social Media Management
- Published
Dexter Marine Group has a long list of services, among them marine salvage, ocean towage, dredging, ship chartering, offshore construction and lay-up management. We set the LinkedIn strategy for them and look after the account.
The page is written for industry professionals, investors and potential clients, and we want them to come away seeing Dexter as a company that leads the marine industry and knows the technical side of the work.
It’s a niche audience, so the content can’t go stale. Dexter’s expertise is vast, and we turn it into posts their readers find relevant. We keep thinking up new content themes so that every one of their services gets shown.
Working with Social Sparrow has been a game-changer for us. They’ve brought a fresh, human touch to our LinkedIn presence, making our interactions more genuine and our connections stronger
Vincent Weve Managing Owner at Dexter Marine GroupShip photos that are hard to ignore
The material is on our side. People like seeing massive ships and marine operations in action, and Dexter’s feed is full of them. Even people who aren’t into the industry look twice at those photos. A LinkedIn ad campaign expert we spoke to about a campaign for Dexter was impressed by how unusual the content is.
Engagement and impressions have gone up a great deal, with over 90K organic and 200K+ sponsored in one year. Dexter’s follower count has grown by 10K, and the page generates leads for them.
- 90K+organic engagement and impressions in a year
- 200K+sponsored engagement and impressions in a year
- +10KLinkedIn followers gained
Published by the Social Sparrow team. Social Sparrow has worked in the Netherlands since 2020 and in the UAE since 2022, and is a Google Partner agency. About us