ProjectBranding + SEO + Web Development
Transforming Kliniek Olivier’s Online Face
Butterfly logo, a completely rebuilt website on a new server, ongoing SEO.
Kliniek Olivier is a medical cosmetic clinic in the Haarlem region. We designed their butterfly logo, built the new website completely, moved all the content over from the old Groh Clinic site, and do the ongoing SEO.
Melvin, Steff worked on this project. Meet them
- Client
- Kliniek Olivier
- Sector
- Clinic in the Haarlem region
- Services
-
Branding
SEO
Web Development - Published
The name Kliniek Olivier was new, and the website was still the Groh Clinic one. They needed a logo to go with the name and a site that carried both. We did the rebrand, built the new website completely and do the SEO.
A butterfly on the Golden Ratio
We worked on the branding closely with the clinic. Several logo options went to them, and those were refined into the final design, a butterfly that uses the Golden Ratio of beauty. That ratio is a mathematical symmetry, also known as Phi or the Fibonacci number, and it fits Dr. Olivier’s work, which made it the right choice for the logo. On the site the butterfly sits in white beside the clinic’s name, on a dark block at the top of the homepage.
A new server for the old content
We start a website job by defining the scope, and here that was the whole of the old Groh Clinic site. The plan and the design came after that. We redesigned the site around the new name and the butterfly and built it on a new server.
Moving was the tricky part. All the content needed to come across smoothly while the design changed and the technical side was optimised for search engines. Once it had been through testing, which every build of ours gets, the new site went live.
The homepage opens with the line “Medisch cosmetische kliniek in de regio Haarlem” and a button for planning an appointment. Under that come three blocks about the clinic and a row of the treatments, starting with Botox and Fillers. In the clinic’s waiting room the same homepage is up on a screen on the wall.
After the move, the SEO
The SEO is ours as well, and it’s ongoing. Because the technical optimisation was part of the build, the site was ready for it from the day it went live. What comes after that, in the way we do SEO, is new content and links, and keeping watch on where the site ranks.
Published by the Social Sparrow team. Social Sparrow has worked in the Netherlands since 2020 and in the UAE since 2022, and is a Google Partner agency. About us