ProjectSocial Media Management + Web Development
Summer Soul: Showcasing Bohemian Vibes & Delicious Brews
Content and Instagram for the boutique and the cafe, plus the complete website.
Summer Soul is a boutique and a cafe sharing one spot on West Beach, The Palm, Dubai. We make the content and run the social media for both, on two separate Instagram accounts, and we built their website.
Katya, Steff worked on this project. Meet them
- Client
- Summer Soul
- Sector
- Boutique and cafe in Dubai
- Services
-
Social Media Management
Web Development - Published
Summer Soul wanted more people walking into the boutique and the cafe, and more followers online. The place is Bali-inspired, with two sides to it, and each side has its own Instagram account, Summer Soul Boutique and Summer Soul Cafe.
We make the content for both accounts, post it and boost the key posts. Summer Soul’s website is our work too.
Beachwear on one, drinks on the other
Balancing the two is the tricky bit. It’s one brand, but a fashion boutique and a cafe need different content, so we make it separately for each. On the boutique account it’s the beachwear and the accessories. The cafe account gets trending reels, drinks being made and behind-the-scenes moments with the barista team.
Put the two grids next to each other and you can tell them apart at a glance. The cafe grid is drinks and plates of food, with a barista at work in between. On the boutique grid it’s outfit after outfit, with the odd close-up of jewellery.
The baristas on camera
Followers love the cafe reels with the baristas in them, and they always manage to entertain. It’s the same friendly team that makes the lattes and matcha and serves the sandwiches, smoothies and cakes.
Two shoot days a month
Twice a month we have a shoot day where we cover everything, the behind-the-scenes at the cafe and the latest beachwear collection alike. We plan each one beforehand, so we arrive knowing what the cafe account and the boutique account each need from it. The editing comes afterwards. For both accounts we stick to trending templates and high-quality photos.
Since we started on the two accounts, followers and engagement have grown. The content itself has got better too, and it shows in how the audience reacts and in how the two pages feel.
It is a pleasure working with the Social Sparrow team. They make great content that resonates with my target audience and continuously help me with improving my online presence and strategy. Looking forward to continuing working with them.
Margot Willemstijn Owner at Summer Soul Boutique & CafeSummer Soul’s website, built by us
We built the website completely. A website build at our agency starts on paper, with the scope of the work defined and a project plan made. Only then do we design and develop the site, and it gets tested before we deploy it.
Published by the Social Sparrow team. Social Sparrow has worked in the Netherlands since 2020 and in the UAE since 2022, and is a Google Partner agency. About us